Originally founded in New York, SEAM Design Ltd. established itself in the UK in 2009. With more than 35 years of collective international experience in the profession, SEAM understands that architects demand the highest quality of design integrity from their consultants and works in collaboration with architects to bring clarity to the architectural expression. In an obvious sense, lighting design is about place making and providing the highest quality, sustainable environments, but in its ephemeral quality it is about atmosphere and mood - a dynamic relationship where lighting design courts the architectural experience. SEAM approaches light as a material that occupies space and folds it into the architectural design. Through an established familiarity with the industry’s latest technologies, sustainable measures are incorporated from design inception as a professional responsibility rather than as a cost plan line item. This balanced and informed approach generates energy efficient proposals that are mindful of operational requirements for their immediate users as well as the future demands of the proposal to design out technological obsolescence. SEAM is a team of designers who bring specialist knowledge from multidisciplinary backgrounds including electrical engineering, architecture, lighting design, interior design, product and graphic design. Through engaged dialogue with the architects, SEAM strives to hone the conceptual identity and create bespoke lighting solutions integrated into the project design ethos. This cultivation of identity, or identities, connects the architecture to people, and thereby connects a project to the culture it engages.
AMARASRI SONGCHAROEN is a founding Director of SEAM Design. Having received her Master of Architecture from the School of Design at University of Pennsylvania, Marci has applied her training as an architect to specialist lighting design for the past 13 years. New York City and London have been her professional bases for a diverse international design experience including private residences, restaurants, hotels, corporate interiors, museums, retail and large scale luxury lifestyle developments located in the US, Europe, Asia and the Middle East. Independently and as a Senior Designer at Isometrix Lighting + Design and L’Observatoire International, she led projects from concept design to completion.

As Director of SEAM Design, Marci oversees the current international portfolio of projects which range from small art installations, high-end residential, and large retail to transport hubs and mixed-use urban developments. She manages a talented and diverse team of experienced designers with specialisation in product design, lighting design, daylighting, graphic design, architecture and interior design.
TOM LORTON is a lighting designer and product designer with over six years international experience on a number of prestigious lifestyle, residential and commercial projects. Tom has a sympathetic understanding of the architectural lighting design process, through experience across the full project spectrum from planning, communication, client liaison, design development and product development to equipment supply, on-site delivery and final focussing. As well as experience in site analysis and custom product development, Tom’s technical expertise extends to architectural visualisation, 3D modelling, photometric calculations, and daylight modelling and analysis.

JOANA MENDO an architect and lighting designer, Joana has over five years of experience in the fields of lighting design and architecture. Fluent in Portuguese, German and English, Joana has worked on numerous master plans and corporate and high-end residential projects at renowned architectural and lighting practices in the UK, Portugal and Germany. Offering excellent architectural design sensibilities to her lighting projects, Joanna is currently completing a Master of Science in Light and Lighting at University College of London - The Bartlett.
MARCI SONG TOM LORTON JOANA MENDO